Educating the Next Generation of Cultural Leaders: Connecting Culture, Commerce, and Community

By Mary McBride, Richard Green and Denise C. Tahara.

Published by The International Journal of Social, Political and Community Agendas in the Arts

Format Price
Article: Print $US10.00
Published online: October 10, 2014 $US5.00

The arts are at the core of emerging creative economies. The shapers, makers, ideators, and enactors are now creating the experience exchanges that citizens and netizens want to engage in. These experiences are re-shaping culture, commerce, and community worldwide. There is a growing awareness of the economic value creation potential of creative industries and the need for a new regulatory and communications infrastructure to enable its development. But we will also need an educational infrastructure to support the development of the ideators who will design and manage these creative economies and connect emerging and traditional forms. The next generation of cultural administrators will need to be able to design experiences that move across platforms, borders, and disciplinary boundaries. They will also need to know how to use art, communication, and media to create and capture economic value that sustains and enriches. This paper will present one model of graduate education designed for those who are interested in creating equity, economic value, and ecosystem soundness by designing cultural experiences that enrich and engage. It was designed to bridge the disciplines of strategic management and arts and cultural management and to enable new leaders to use the arts to shape prosperity.

Keywords: Creative Economies, Strategic Management, Creative Advantage, Cultural Capital

The International Journal of Social, Political and Community Agendas in the Arts, Volume 9, Issue 1, December 2014, pp.11-22. Article: Print (Spiral Bound). Published online: October 10, 2014 (Article: Electronic (PDF File; 500.591KB)).

Dr. Mary McBride

Director, Masters in Design Management and Arts & Cultural Management, Pratt Institute, New York, New York, USA

Prof. Richard Green

Professor, Masters in Design Management and Arts & Cultural Management, Pratt Institute, New York, New York, USA

Dr. Denise C. Tahara

Associate Professor of Public Health Practice and Director, MPH Studies, Department of Health Policy and Management, New York Medical College, Valhalla, New York, USA