Art and Public Liaison: Salford Reds

By Paul Haywood, Jo Heeley and Maxine Kennedy.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

An artist-led project exploring the potential for artistic intervention in Urban Regeneration through Innovation. Informing the design brief for a new Innovation Forum building.

Keywords: Innovative Approaches to Urban Planning, Collaboration with Artists, Architects and City Planners, Visual Evidence, Paint Palette

The International Journal of the Arts in Society, Volume 1, Issue 5, pp.153-160. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.877MB).

Prof. Paul Haywood

He has a professional art practice working in areas of social engagement and urban regeneration. He is Director of 3 major enterprise projects within the University all of which target regeneration in the city and social benefits. His recent art projects are made in collaboration with designer Maxine Kennedy and with artists Karen Lyons and Tim Dunbar. The most current projects are interventions with architecture and wider partnerships with industry and local authority services. The ’32 Reds’ colour range developed for Charlestown and Lower Kersal is incorporated into a new build project in the town and is the core content to a set of school industry initiatives, a research and development project with a dye manufacturer and a branding exercise with a new community magazine for Salford. Paul Haywood’s work with Dr Jo Heeley is aimed at formalising art techniques and creative practices into methods of social engagement and inclusion within regeneration planning.

Dr. Jo Heeley

Jo has considerable research, consultancy and teaching experience. Jo’s first degree was in textile design. She went on to complete a PhD in 1997 entitled, Environmentally Conscious Design and Manufacture in the UK textile industry.’ As a Researcher, Jo has co-ordinated and managed a range of national and European projects funded by ERDF, NWDA, DTI, the Design Council, the Home Office and the Arts Council of England, North West. Through her research, Jo has been an academic visitor to a number of design institutions in the UK, Europe and Asia. From 2002-5, Jo moved into the field of Enterprise as Project Director of Salford Innovation Park at the University of Salford. This included a £2.134 million ERDF revenue project to create a business, enterprise, education and community-based programme to encourage new skills in enterprise, creativity and entrepreneurship. Some highly innovative projects included the launch of Salford Film Festival in 2003, now an annual community event. More projects can be found at the website The project also involved the design and development of a new Innovation Forum building at circa £9 million, which will provide business incubator units, and space for educational and learning and community activities to take place from. Jo is also Course Co-ordinator of a Post-Graduate research programme for design students entitled Creative Research Methods. Most recently Jo led the consultation programme for the Central Salford Urban Regeneration Company. The consultation report published February 2006 can be found at

Maxine Kennedy

Maxine Kennedy was educated in Design for Visual Communication Media at the Manchester Metropolitan University. Her practice covers both Public Art commissions and Applied Design projects. Her design office, situated on the Herengracht in the centre of Amsterdam, has produced Dvds, published books and built websites for museums, artists and magazines. Maxine Kennedy has collaborated with Paul Haywood to develop Public Art works including ‘Salford Reds’: a Visual Research project which has developed an indigenous colour scheme digitised from Salford red brick architecture leading to the manufacture of a series of household paints. This research has become the foundation of a ‘Regional Branding’ framework. The subsequent project; ‘Aberdeen Greys’ was exhibited at the Aberdeen Arts Festival. They recently worked in partnership with James Robinson PLC to produce and exhibit innovative approaches to working with photo-chromatic dyes. Maxine Kennedy is currently a lecturer at the Technical University Eindhoven, Holland where she teaches weekly within Industrial Design department. The faculty educates Design Engineers; their remit is to produce ‘Intelligent Products and Services’.


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