An essay in the form of a letter to an undergraduate student writer-editor who reacts with horror and sadness to the abundant evidence of crass marketing in book publishing, even literary publishing. Advice about the endless struggle of serious art and sophisticated publishing to prevail despite the burden of mind numbing popular culture; and about the irony that yesterday’s pop culture books can become today’s serious, respected classics.
||Literary Publishing, Marketing
The International Journal of the Arts in Society, Volume 2, Issue 2, pp.69-72.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 481.871KB).
Associate Professor, Writing, Literature and Publishing Dept., Emerson College, Boston, Massachusetts, USA
David Emblidge is Associate Professor, Emerson College (Boston) in the graduate program in publishing. He is writing a narrative history of the American bookstore. Emblidge serves on the Advisory Committee of the International Conference on the Book and was the program organizer for that conference, at Emerson College, in October 2006. As acquisitions editor, he has worked for Harvard and Cambridge university presses. He founded the trade book company Berkshire House (eventually sold to WW Norton). He edited Beneath the Metropolis: The Secret Lives of Cities (Carroll & Graf), The Appalachian Trail Reader (Oxford) and several series, including Audubon Guides to National Wildlife Refuges (St. Martins), The Watson-Guptill Guides to Artists’ Colonies, and Exploring the Appalachian Trail (Stackpole). He is also, currently, Consulting Acquisitions Editor at Globe Pequot Press. His last in-house publishing position was Editor-in-Chief at The Mountaineers Books (Seattle).
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