Opposites Attract: Juxtaposing Extreme of Symmetry and Asymmetry to Generate Visual Ideas

By Kok Cheow Yeoh.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Visual communication is an intermediary between human experience and visual expressions. Critical to the creative process is the creator’s ability to translate verbal ideas into a defined message for an intended audience. Any attempt to visualize ideas into a visual form that informs, promotes, and persuades can be a challenge because of three interlinked factors: composition, content and context. Understanding how to translate an abstract idea, which corresponds with how it is represented, is key to the communication process. The paper discusses two opposites: “Symmetry for harmony” and “Asymmetry for variety” as a mental activity to provide valuable stimulus for creative thinking. The proposed theory has an epistemological basis for instructing and inventing new ideas, as well as pedagogical arguments and practical processes in the classroom.

Keywords: Visual Communication, Design, Graphic Design, Symmetry, Harmony, Asymmetry, Variety, Creativity

International Journal of the Arts in Society, Volume 3, Issue 1, pp.45-58. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.619MB).

Dr. Kok Cheow Yeoh

Assistant Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore, Singapore

Dr. Kok Cheow Yeoh has taught at California, Arkansas, Texas, and Georgia in the United States of America before relocating to Singapore to help set up the Visual Communication department at the newly established School of Art, Design and Media at Nanyang Technological University. Dr. Yeoh’s area of research is mainly in instructional methods to improve and enhance visual learning. His formal education includes a BFA in Graphic Design from the Academy of Art University in San Francisco, an MAIA from San Francisco State University and a PhD from Texas Tech University in Lubbock. His professional projects include, but are not limited to brand consulting, development of visual identity systems, package designs, advertising campaigns, store interior layout design and planning, and a wide range of promotional, printed and multimedia designs.

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