Perceptions of the Impact of Art: Implications for the Art Sector
This paper explores how individuals perceive art and its impact, and what implications these perceptions have for the art sector. Much previous research into the impact of art has been based on perspectives of art and impact implicit in government policies. This paper posits that to increase demand for art activities, a greater understanding of individuals’ perspectives of these two concepts is necessary. The paper reports findings of a three year research project into the impact of art based on the perception of the individual. Findings highlight three key areas: first, it is not the art product, but creativity or the creative process that results in impact; second, that individuals are autonomous in the creation of art experiences and the resultant impact; and third that there is a link between the motivation to have an art experience and the perceived potential impact.
||Art, Impact, Definition, Experience, Perception
International Journal of the Arts in Society, Volume 3, Issue 1, pp.13-22.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 669.973KB).
Doctoral Candidate, Center for Leisure Management Research, Faculty of Business and Law, Deakin University, Melbourne, Victoria, Australia
Tabitha is currently funded by VicHealth to undertake a doctoral study into impact of art on individuals at Deakin University. Tabitha has worked on various research projects at Deakin University and lectured in the arts management programs at Deakin University and the University of Melbourne. She has also worked in the arts industries of Australia and the USA—including curatorial, public programs, research and writing. She has a MA in Museum Studies (with merit) from the University of Sydney.
Interim Head, Bowater School of Management and Marketing, Faculty of Business and Law, Deakin University, Melbourne, Victoria, Australia
Ruth Rentschler is Interim Head, Bowater School of Management and Marketing, Deakin University. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing. She has a special interest in arts governance and arts marketing. Ruth is deputy chair of the board of Multicultural Arts Victoria and a member of the Stonnington Arts Reference Group. She paints and gardens in her spare time.
Associate Professor of Marketing, School of Hospitality Tourism and Marketing, Victoria University, Melbourne, Victoria, Australia
Anne-Marie is Associate Professor of Marketing in the School of Hospitality Tourism and Marketing at Victoria University, Melbourne. Prior to this, Anne-Marie worked at Deakin University. Anne-Marie has been involved in a number of research projects that have focussed on cultural events, attractions and destinations. She is co-supervisor of Tabitha’s research.
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