Show Me the Money: Music, Musicians and Advertising

By Krzysztof Kubacki and Robin Croft.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The research paper explores the relationship between musicians, music and advertising.

Keywords: Music, Advertising, Musicians, Cognition, Marketing

International Journal of the Arts in Society, Volume 1, Issue 2, pp.23-32. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.708MB).

Krzysztof Kubacki

Krzysztof is a lecturer in marketing. He carries out research into the relationship between marketing and music. He has published in the J.of Mktg Management and the Int.J.of Nonprofit and Voluntary Sector Mktg.

Robin Croft

Born USA, graduate of Universities of Oxford and Salford. Former management consultant and previously at Lincoln University, England. Specialising in interpersonal communication and music in marketing.

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