Show Me the Money: Music, Musicians and Advertising
The research paper explores the relationship between musicians, music and advertising.
||Music, Advertising, Musicians, Cognition, Marketing
International Journal of the Arts in Society, Volume 1, Issue 2, pp.23-32.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.708MB).
Krzysztof is a lecturer in marketing. He carries out research into the relationship between marketing and music. He has published in the J.of Mktg Management and the Int.J.of Nonprofit and Voluntary Sector Mktg.
Born USA, graduate of Universities of Oxford and Salford. Former management consultant and previously at Lincoln University, England. Specialising in interpersonal communication and music in marketing.
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