Discover Type through Art

By Jesvin Puayhwa Yeo.

Published by The International Journal of the Arts in Society

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper examines the possibility of using art form to raise interest or create awareness about the history, evolution, usage or main characteristics of typefaces. The study is divided into two parts. Part 1: Using the most well known pangram, “The quick brown fox jumps over the lazy dog”, this project has created a range of ‘pangram’ arts in which the fox and the dog play an aesthetic role that demonstrate the interesting features in a typeface. It has explored varied art form, ranging from painting, sculpture, digital art and prints, looking at how each art form employ contrast, scale, layering and formal manipulation to reiterate and illustrate the characteristic elements of a typeface. 
Part 2 of the paper is a collection of data through survey from design students/public on the possibility of using art form in typography learning and teaching.

Keywords: Typographical, Type Design, Type Glyphs, Dynamic Type Presentation, Art Form

International Journal of the Arts in Society, Volume 3, Issue 5, pp.105-112. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.309MB).

Jesvin Puayhwa Yeo

Assistant Professor, Visual Communication Department, School of Art, Design and Media, Nanyang Technological University, Singapore, Singapore, Singapore

Jesvin Yeo is an Assistant Professor at Nanyang Technological University, School of Art, Design and Media. Her professional interests include theoretical and practical influences on creative concept development in the design- visual communication process, typography design, interdisciplinary creativity, designers as entrepreneurs, art & design in everyday life and design trends & forecasts. Presently, Jesvin is enthusiastic about typography communication and exploring the possibility of using unusual ways to communicate type. Her inspirations are mainly drawn from the processes of designing, reproduction and typesetting, where she finds great pleasure in discovering type characteristics and pushing them to their limits.

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