The Research and Development of Natural Color Batik Product in Community: Case Study in Namo Batik Group, Nakhon Si Thammarat, Thailand

By Saowanit Kanchanarat and Nuanchawee Sangchai.

Published by The Arts Collection

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Article: Print $US10.00
Article: Electronic $US5.00

The development of natural color batik products in community had been studied particularly in Namo Batik Group, Nakhon Si Thammarat, Thailand. The objective of this paper was to study the context of community in related to the studied group for developing a natural color batik product. The batik products produced by natural and chemical colors were investigated and discussed including the customer’s satisfaction of the natural color batik products. The ultimate aim of this study was to induce entirely using the existing natural and personal resources in the community. The qualitative and quantitative methodologies were performed in this research. The results showed that Namo Batik Group was located in an agricultural community with the large areas of mixed plantations for example mangosteens and betel nut, etc. These kinds of plants are valuable for extracting natural color especially preparing as batik colors. In general, the natural color is friendly with environment; therefore, the natural color batik products were more environments pleasant than the batik products made from chemical colors. Consequently, almost customers were exceedingly satisfied in natural color batik products of Namo Batik Group. In conclusion, after the research, the group had been learning to develop new products and generating the communion network resulting in increasing of revenue and unity in community. Subsequently, the group was received the grant for continually developing products from Department of Province administration.

Keywords: Natural Color, Batik Products, Community

International Journal of the Arts in Society, Volume 4, Issue 2, pp.89-96. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.762MB).

Dr. Saowanit Kanchanarat

Professor, Technology Industrial Design, Technology Industrial College, King Mongkut’s University of Technology, Bangkok, Thailand

B.Ed. in Art Education from Nakhon Si Thammarat Teacher College; M.Ed. in Art Education from Chulalongkorn University; Ed.D. in Industrial Education Management from Technological University of the Philippines, Manila; Government service in art professor position 15 years.

Dr. Nuanchawee Sangchai

Professor, Faculty of Management, Khonkan University, Khon-Kan, Thailand

Bachelor’degree Liberal Arts in Business Education from ChanigMai University; Master’degree Liberal Arts in Cooperation Economic from Kasetsad University; Doctoral’degree in Management Science; from Technological University of the Philippines, Manila; Government service in Economic and Management professor position 30 years.

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