From Participatory Art Forms to Interactive Culture: Towards a Critique of the Aesthetic Economy

By Maria Teresa Cruz.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Do participatory art forms and relational aesthetics constitute a background for the growingly interactive culture of today? Do they express the same ideals or are they different ideologies? Why is modern and contemporary culture so concerned with the spectator, be it the art lover, TV audiences, or internet users? Why, in spite of their different scopes, are media (art included) so interested in the activation and mobilization of the receiver? Mass media culture secretly dreamed of the full presence and commitment of the spectator, boldly proclaimed as partner by modern and contemporary art and finally given effective participatory tools by digital culture. Are we truly becoming a society of producers and creators? Or rather a different type of consumers? What is the role of art in the era of the new culture economy, where creativity equals capital?

Keywords: Interactivity

International Journal of the Arts in Society, Volume 4, Issue 3, pp.243-250. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.196MB).

Prof Maria Teresa Cruz

Assistant Professor, Dep. de Ciências da comunicação, Faculdade de Ciências sociais e Humanas, Universidade Nova de Lisboa, Lisboa, Portugal

PhD in Communication and Arts, Assistant professor in Dep.of communication Sciences of Universidade Nova de Lisboa, where she teaches Image Theory, Media Aesthetics and Art Theory.

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