New Design Technologies and Cultural Predispositions in International Engineering Posters

By Linda P. Driskill.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Professional engineering organizations in the US include many poster sessions at conferences, and over the past 25 years, the proportion of international presenters has increased. However, few of the engineering programs that train these engineers include courses that teach aesthetic principles or visual design. In this paper, examples from a study of international engineering posters illustrate how individuals’ cultural predispositions affect their visual design decisions and their communication effectiveness when using new software technologies.

Keywords: Genres and Conventions, Engineering Posters, Professional and Cultural Identity, Intercultural Communication, Art Related to Engineering

International Journal of the Arts in Society, Volume 4, Issue 3, pp.193-208. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.456MB).

Dr. Linda P. Driskill

Professor, School of Humanities, Rice University, Houston, Texas, USA

Linda Driskill is a professor in the School of Humanities at Rice University, in Houston, Texas, where she teaches visual argument, intercultural communication, and the rhetoric of atomic energy in political discourse and popular culture. She is the author of two books as well as articles in technical and international communication. Her research projects have been funded both by the Texas Commission for the Humanities and the National Science Foundation.

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