A Comparison Study of Concert Patron Demographic Characteristics

By Christine A. Lai and William R. DiPietro.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This research will attempt to compare the demographic characteristics of patrons of a performance arts organization to determine the role of location and program attracting patrons.

Keywords: Marketing Arts, Arts Patrons Demographics, Audience Study

International Journal of the Arts in Society, Volume 1, Issue 1, pp.67-78. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.836MB).

Dr. Christine A. Lai

Assistant Professor in Marketing. Interests and research in the area of performance arts industry.

Prof. William R. DiPietro

Professor in Economics. Internationally published in various economic areas.

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