Symphony Audience Development: Analysis of Organizational Culture in the Performing Arts

By Erin E. Carey.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Symphony orchestras operate with complex organizational structures and dynamics. Research in the performing arts has established a connection between artistic programming and audience development. This paper fills a gap in existing literature and argues that a direct correlation exists between a symphony’s organizational culture and artistic programming. Through an in-depth case study of the Eugene Symphony in Eugene, OR, this research determined that a strong organizational culture affects artistic processes and decision-making. Recommendations from this study discuss management strategies and techniques that can help create a positive organizational culture and navigate possible inherent tension within performing arts institutions. Implications are far-reaching and affect all performing arts organizations, not just symphony orchestras.

Keywords: Organizational Culture, Inherent Tension, Symphony Artistic Programming, Performing Arts Audience Development

International Journal of the Arts in Society, Volume 4, Issue 5, pp.363-376. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.317MB).

Erin E. Carey

Graduate Student, Arts and Administration, University of Oregon, Eugene, OR, USA

Growing up in the San Francisco Bay area, Erin Gore began a study of violin at age 4. After earning a Bachelor’s of Art in Music at the University of Oregon in 2005, Erin has taught private violin lessons in the Eugene community. Now pursuing a M.A. in Arts Administration, Erin’s interest lies in performing arts administration. She has gained experience as an intern with the Eugene Symphony in Eugene, Oregon, as well as the Berkeley Symphony in Berkeley, California. Her current research focuses on organizational culture and audience development initiatives of symphony orchestras. At the core of this research, Erin Gore strives to understand the complex organizational structure of symphony orchestras and connect the separate worlds of music and administration.


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