The Role of Photo-Surrealism in Print Advertisements

By Raqee Sabah Najmuldeen and June Siok Kheng Ngo.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The term “Photo-surrealism” is developed by the authors in this research. The word “Photo” is derived from the photography technique used in advertising and “Surrealism” from the surrealism style. This paper discusses the characteristics of Photo-surrealism style, its importance and effectiveness in print advertising today. Feedback obtained from interviews with designers and questionnaires distributed to consumers are also discussed in the paper. The findings of the research are highlighted in the paper as well.

Keywords: Surrealism Photography, Print Advertisement

International Journal of the Arts in Society, Volume 5, Issue 1, pp.153-168. Article: Print (Spiral Bound). Article: Electronic (PDF File; 904.575KB).

Raqee Sabah Najmuldeen

Lecturer, PhD candidate, Department of Design, University Malaysia Sarawak, Kuching, Sarawak, Malaysia

Raqee S. Najmuldeen obtained his BA from Faculty of Fine Arts, Baghdad University. He has a Master degree in Graphic Design in 2000, and later worked at the Iraqi House of Fashion as a Graphic Designer until 2002. He has participated in many national exhibitions and obtained certifications & Awards. Mr. Najmuldeen was appointed as a Lecturer in the Faculty of Fine Arts, Baghdad University in 2003, teaching CAD programs at the Departments of Visual Arts & Design. He is currently pursuing his Doctorate degree at the Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak, Malaysia. Mr. Najmuldeen is also a member of the Iraqi Artists Association, Iraqi Press Association and University Lecturers Association.

Dr. June Siok Kheng Ngo

Senior Lecturer, Department of Design Technology, Universiti Malaysia Sarawak, Kuching, Sarawak, Malaysia

Dr. June Ngo Siok Kheng is currently a Senior Lecturer from the Universiti Malaysia Sarawak. She obtained her BA in Textile Design from RMIT, Australia in 1992 and M.Sc in Textile Design from the Philadelphia University, USA in 1997, from which she was honoured with the President’s Award. In 2008, Dr. Ngo was conferred a Ph.D by Science University of Malaysia. Since 1997, she have been carrying out various researches that include printing with natural dyes as well as producing manuals for yarn dyeing, and authored various technical papers that vary from textile design to implementing science and technology to increase quality and productivity. In 2002, she has won the Bronze medal award from the Ministry of Science, Technology and the Environment of Malaysia for the invention/innovation production of the Manual of Reactive Dyes for Textile Dyeing. In 2006, Dr. Ngo was appointed as researcher by the Malaysian Handicraft Development Corporation and National Museum to assist in the setting up (storyboard) of the National Textile Museum in Kuala Lumpur. In 2008 (till current), she has been appointed as the Technical Director for Textile Design and Production to the Yayasan Tuanku Nur Zahirah.

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