“Supporting Arts and Enterprise Skills in Communities through Creative Engagement with the Local Area”

By Paul Haywood and Sam Ingleson.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The project proposes a framework and methodology of artistic and creative social intervention that empowers and supports engagement with communities of young people affected by change in their local environment.

This is a UK Arts and Humanities Research Council funded Knowledge Transfer Fellowship aimed at building new and innovative models of creative community engagement and collaboration. The project supports active citizenship among young people by facilitating social capacity building through enterprise structures and transferring the creative lead in socially responsive arts projects to those in need of empowerment. The initial action research project is utilising an arts and enterprise participation model to create self-branded commodities that will give a role to young people within a wider, community driven, gun crime reduction and social cohesion programme. The model seeks to sustain the commitment of those participating by focussing on metrics and benchmarks that young people in the project can own and influence. The blend of creative agendas and enterprise goals provides a breadth of purpose and opportunity, linking outputs to specific environmental and social impacts. The project evidences the role and function of arts media in multi-strand learning and participation projects. The approach is evolving through experiential processes and action based learning for transferable life skills; mostly centred on School and other formal educational settings the project provides a methodology emphatic of team and collaborative process, individual responsibility and creativity. The process develops ownership and shared responsibility in relation to community initiatives; fostering fresh creativity and a diversity of approach in the exploration of social, environmental and change related issues arising from economic disadvantage. The transfer process is targeting a toolkit relating to multi-agency project working, creative research, enterprise simulation and applied social arts practices.

Keywords: Art and Design, Enterprise Cells, Innovation and Empowerment, Action Learning Project based Learning, Kinaesthetic Learning, Social Regeneration

International Journal of the Arts in Society, Volume 5, Issue 6, pp.211-224. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.200MB).

Prof. Paul Haywood

Associate Head (Enterprise) School of Art and Design, Adelphi Research Institute, School of Art and Design, University of Salford, Salford, Greater Manchester, UK

Following over 20 years of collaborations and partnerships with artists working on social intervention projects, regeneration initiatives and urban renewal programmes, Haywoods current obsessions are focussed on the arts as a stimulus for collective enterprise and creative social action. Recently, he has developed a modest profile working with governmental bodies, advising and supporting creative community engagement and policy formulation related to inclusive planning processes. As a practitioner and academic researcher his work is designed to cut across discipline fields and engage with a broad spectrum of interest and motivation as a means of generating new enterprise (collective activity) from creative sources. He has worked on a range of outputs from architectural commissions for integrated public art schemes to research with methods of landscape painting to create routes to new social networking. He is currently Principal Investigator on a three year AHRC Knowledge Transfer Fellowship looking at methods of creative engagement and enterprise innovation in community activism; the project is focussed on two initiatives in Salford and the North West that directly confront issues of inclusion and cohesion within specific neighbourhoods. In parallel to these practices, he continues to make and exhibit in the field of contemporary painting and installation.

Sam Ingleson

Outreach Officer, art and design, University of Salford, Salford, Greater Manchester, UK

Sam Ingleson’s art practice is centered in social engagement and participatory performances. The most recent project was the creation of a Board Game for Artists and the subsequent performance of that game, to an invited audience. Her artwork is concerned with the dialogues and exchanges that occur between participants when asked to follow a series of rules they have no prior knowledge of and how these actions can be captured. It is a form of socially interactive sculpture that deals with shared spaces and actions. Sam Ingleson’s role within the university is to work with the wider community such as schools, to develop innovative projects and new ways of working. She works as part of a team that delivers widening Participation with fellow artist Jo Clements. Together they run a Community Interest Company, Artists and Education that, amongst other things, provides training for both artists and teachers in order to create more sustainable arts projects in schools. Her core research themes are the exploration of creative space and engagement in the formation of artistic strategies that include makers and performers. Most of these are targeted at recognizable participatory groups, though an equal number establish a dynamic intellectual and collaborative environment where almost anything can happen, including new product design.


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