A Model of Multidisciplinary Collaboration for the Art Licensing Industry

By Chih-Hsiang Ko.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The practice of art licensing is established on the premise of intellectual property rights and is accompanied by the use of marketing channels and promotional means. Furthermore, a design language compatible with art and a manufacturing process for mass production are crucial to the adaptation of artworks to diversified products. Functionality and cultural context can be converged in the process to create a deeper meaning of cultural representation. This paper starts with a discussion of definitions, processes and categories of art licensing, then turns to issues in art-licensed products, and finally, presents some evidence on the results of case studies. Several companies which engaged in the process of art licensing were interviewed to explore the strategy of commercializing artworks. The context of cultural consumption and characteristics of art-licensed products were also revealed in the process. The main purposes of this paper are as follows. 1. Analyze the art licensing industry through multiple case studies and propose a model for multidisciplinary collaboration in the field. 2. Explore the strategy of using design to transform art into products for the marketplace. 3. Review phenomena in the process of art commercialization as a result of cultural consumption in everyday life and make suggestions for the cultural and creative industry.

Keywords: Art Licensing Industry, Multidisciplinary Collaboration, Cultural and Creative Industry

International Journal of the Arts in Society, Volume 5, Issue 6, pp.137-148. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.286MB).

Prof. Chih-Hsiang Ko

Assistant Professor, Department of Industrial and Commercial Design, National Taiwan University of Science and Technology, Taipei, Taipei, Taiwan

Prof. Chih-Hsiang Ko received his BSc in industrial design from the National Cheng-Kung University in Taiwan. He worked as a senior industrial designer at Sampo Corporation for six years before he arrived in the UK for postgraduate study. He received a Master and a PhD degree in industrial design from the Birmingham City University. After graduation, he joined the Department of Industrial and Commercial Design, National Taiwan University of Science and Technology as an Assistant Professor of industrial design. He is a permanent member of the Chinese Institute of Design. His current research interests are design culture, virtual design and creative thinking.

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