‘Sale’: Representing Promotional Advertising Through Printmaking

By Mohd Fauzi Sedon, Abdul Halim Husain and Tajul Shuhaizam Said.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This presentation will demonstrate the making process of my project which I call ‘Sale’ which is a part of
my on-going investigation of the characteristics of mass culture that was undertaken through studio practice
and the emotional responses that contributes to a body of finished work. It will then present ways in which
these links can form the basis for researching ideas through the concept of repetition, and variation within
the context of consumer culture. The experiments are the personal landscapes of ideas that can be viewed
either chronologically or randomly, that form the fundamental for understanding and developing ideas. In this presentation I will show the development of my own thoughts, ideas and images. The presentation will be delivered as a narrative of critical and creative process, and will make significant links between ideas, forms and contexts. The works represent our experience in daily life where advertising largely provokes a response and acts as a catalyst for communication that stimulates our visual experience, affecting our moods and emotions and creating the illusion of values and choices.

Keywords: Consumer Culture, Creative Process, Repetition, Variation

International Journal of the Arts in Society, Volume 6, Issue 2, pp.75-90. Article: Print (Spiral Bound). Article: Electronic (PDF File; 11.023MB).

Dr. Mohd Fauzi Sedon

Lecturer, Department of Art, Faculty of Art, Computing and Creative Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia

Completed my Bachelor of Fine Art at the MARA University of Technology, Malaysia in 1993, MA of Fine Art at the University of Central England, Birmingham in 1996, and PhD at the Tasmanian School of Art, University of Tasmania, Australia in 2007. I has been included in numerous exhibitions including the Annual Members Show: CAST Gallery Hobart, Australia 2005, 11th Asian Art Biennale, Bangladesh 2004, Identities: National Art Gallery, Malaysia 2002. Solo enxibitions include Screen Part 2: Inflight Gallery, Hobart, Australia 2006, Screen: Sidespace Gallery, SAC Hobart Australia 2006, Packages part 2: Avago Gallery, SAC Hobart Australia 2005, Packages: Sidespace Gallery, SAC Hobart Australia 2005, Statement Series - True Colours: NN Gallery, Malaysia 2004.

Dr. Abdul Halim Husain

Lecturer, Art Department, Sultan Idris University of Education, Tg. Malim, Perak, Malaysia

Completed my Bachelor of Fine Art at the MARA University of Technology, Malaysia in 1992, MA of Fine Art at the DeMontfort University Leicester England, in 1998, and PhD at the Universiti Pendidikan Sultan Idris, Malaysia in 2008. I has been included in numerous exhibitions Nationally since 1989.

Dr. Tajul Shuhaizam Said

Senior Lecturer, Art Department, University Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia

Born in 1974 in kedah, Malaysia, Tajul received a Bachelor of Design in Ceramic from University Technology Mara in 1997, and Master of Art in Surface design from the University of Central England in 2002, and PhD from University of Science Malaysia (2005-2008). His selected group exhibition include local and International. Tajul also has done numerous research papers in Ceramic include: “Ceramic porcelain paper Clay” (2001-2002) in University of Central Endland, England, “Ceramic Fiber clay”, (2003-2004) in University Pendidikan Sultan Idris; “Mambong Pottery in Kelantan” (2005-2008) University Science Malaysia, and “Eco Clay”(2008-2010), in University Pendidikan Sultan Idris.

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