Embedding “Design Thinking” in Business School Curriculum
With the rise of ‘high experience’ products and services, businesses are striving to improve the ‘look and feel’ of products. There is increased recognition that new approaches are necessary for resolving tensions between aesthetic, economic and technological constraints for marketing, advertising or the packaging of services and products. In an effort to capitalize on this demand for innovation, businesses are embracing ‘design thinking’ as a strategy to harness and manage creativity; in response, programs that embrace this multi-epistemic mode are emerging at business schools.
This paper explores the pedagogical models used to teach design thinking in business programs. To date, few such approaches have been evaluated. We ask, how can design thinking skills be effectively taught? We consider the design thinking process, which draws on cognition, emotion, sensation, intuition, interrogation and other processes and skills to deal with problems that have incomplete, contradictory and changing requirements.
We present an approach to design thinking in teaching and learning based on multi-epistemic, Jungian and ecological models. Finally, we suggest that design thinking, rather than being taught as a course, can be embedded in curriculum and mainstreamed throughout institutions.
||Design Thinking, Pedagogy, Business Curriculum, Intuition, Process
International Journal of the Arts in Society, Volume 6, Issue 4, pp.241-254.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1010.996KB).
Ryerson University, Canada
Ward M. Eagen Ph.D. (ABD) is a Senior Researcher in Design and
Innovation, Institute of Innovation and Technology Management,
Ryerson University. His research interest is design as a creative
(Deleuze) social and moral (Taylor) process of the intuitive unfolding of
a solution space from the problem place. Ward worked as an architect
for ten years and has taught design from a number of perspectives
including architecture, film, photography, web design, and new media
in North America and Africa. Ward holds degrees in architecture, and
philosophy, and is currently working on a Ph.D. in Design Science.
Research Analyst, Diversity Institute, Ryerson University, Toronto, Canada
Kristen Aspevig has a PhD in Communication and Culture Program from
Ryerson and York Universities. She has a B.A. from McGill University in
Religious Studies and an M.A. from Ryerson and York Universities. She
has taught courses in Professional Communication and Cultural Studies
at Ryerson University. She has also worked as a Media analyst in the
Ryerson University, Canada
Wendy Cukier, MA, MBA, PhD, DU (Hon) LLD (Hon) M.S.C. is the Vice
President of Research and Innovation at Ryerson University. Previously
the Associate Dean of the Ted Rogers School of Management and a
Professor in Information Technology Management, her interests are in
emerging technologies, innovation and social entrepreneurship. Wendy
was the founder of Ryerson’s Diversity Institute and is the Principal
Investigator on a series of studies of diversity in leadership, in
technology and in the media. She has published more than 200 articles
and holds honorary doctorates from Laval University (Quebec City) and
Concordia University (Montreal) and holds the Governor General’s
Meritorious Service Cross, one of Canada’s highest civilians honours.
University of Toronto, Canada
Robert M. Bauer is Associate Professor of Organization and Innovation
at Johannes Kepler University, Linz, Austria where his research focuses
on creative and innovative processes in/between organizations with
particular emphasis on (a) complexity and knowledge integ-ration (b)
design thinking and creative epistemology, and (c) relationships
between manage-ment and organization, arts and design. Robert is a
registered psychotherapist working ex-tensively as a consultant and
coach to top executive management.
School of Information Technology Management, Ryerson University, Toronto, Canada
Ojelanki Ngwenyama, PhD, D.Phil (hc), is Professor on Information
Technology Management and Director of Institute for Innovation and
Technology Management, Ryerson University, Toronto. In 2011 he was
Andrew Mellon Foundation Visiting Mentorship Professor in the Faculty
of Commerce, University of Cape Town, South Africa. Ojelanki has been
a visiting professor with Department of Computer Science, University of
Jyväskylä, Finland, since 1991; with the Department of Informatics,
University of Pretoria, South Africa, since 1994, and with the
Department Computer Science, University of Aalborg, Denmark, since
1998; and between 2006-2009 he was a visiting professor Aarhus
University Business School, Denmark. Ojelanki is a member of the
Editorial Boards of the Journal of Information Technology For
Development, Information Systems Journal and Scandinavian Journal of
Information System. Ojelanki has also served on the editorial boards of
MIS Quarterly, Journal of the Association of Information Systems and
Information Technology and People. He has also been an associate
editor for the International Conference on Information Systems and
European Conference of Information Systems. Ojelanki also served as
General Chain, Program Chair and Organization Chair for IFIP WG 8.2
working conferences, an organization the he has been a member of
since 1986. Ojelanki is currently chair-elect of the Association of
Information Systems, Special Interest Group on IT and Global
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