Towards a More Sustainable Graphic Design Philosophy

By Lisa M. Graham.

Published by The Arts Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The discipline of graphic design has lagged behind other design disciplines such as architecture and interior design in implementing meaningful principles of green, ecologically friendly, or sustainable design into theory and practice. For many graphic designers, a green design project is a project that incorporates recycled paper, or is built upon a rubric of ecological “buzz” words. This is not enough. For the profession of graphic design to truly develop an understanding of sustainability, there needs to be a basic philosophy considering the importance of sustainability for graphic design and the environment. This basic philosophy needs to inspire graphic designers to ask, “How can we make this project ecologically friendly so as to minimize or eliminate the impact on the natural environment?” This philosophy needs to be woven into design projects from the first initial steps to final works and considered simultaneously alongside client and project communication needs. This paper defines sustainability and discusses it in context of contemporary graphic design practice.

Keywords: Sustainable Design, Graphic Design, Green Design

International Journal of the Arts in Society, Volume 6, Issue 5, pp.169-176. Article: Print (Spiral Bound). Article: Electronic (PDF File; 608.000KB).

Lisa M. Graham

Associate Professor, Art and Art History Department, University of Texas at Arlington, Arlington, TX, USA

Lisa M. Graham, MFA, LEED AP, is a graphic designer, author, and Associate Professor of Visual Communication at the University of Texas at Arlington. She has exhibited her visual work in over 53 national and international galleries, and has produced visual communication industry work for a variety of regional, national, and international clients. Her publications include: Basics of Design: Layout and Typography for Beginners 2e in English and Japanese (2005, 2008), Basics of Design: Layout and Typography for Beginners (2002), Principles of Interactive Design (1999), numerous paper presentations and peer-reviewed journal articles on Gestalt Theory, experience design, sustainable design, environmental typography, and design ethics.


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